
Technology. Integration. AI. Built for Scale.
OBI Innovations helps businesses design, integrate and modernise complex technology ecosystems across AdTech, SaaS, cloud, data and AI.
From technical strategy and solution architecture to systems integration, automation and AI-powered solutions. We turn complex technology challenges into scalable business outcomes.
Experience across some of the world's leading technology and media organisations.
Microsoft · Xandr · Meta · Activision Blizzard · King · Warner Bros. Discovery
★★★★★
Who We Are
OBI Innovations is a technology consultancy helping businesses solve complex technology challenges and turn ideas into scalable solutions. We combine expertise across solutions architecture, AdTech, SaaS, cloud, data, systems integration and AI to design technology that delivers real business value.
10+ years of experience across AdTech, SaaS, enterprise integrations, cloud, data and emerging AI technologies.
Working with George was a real pleasure. He helped in so many ways as I was finding my footing through AdTech.
Ivan G (Microsoft)
"
Our Services
Tailored tech solutions to integrate, automate, and accelerate your business.
Solutions Architecture
Designing scalable technology architectures that align business objectives, product strategy and technical requirements.
Services include:
Solution architecture
Technical discovery
Technology strategy
System design
API architecture
Integration strategy
Technical due diligence
Systems & SaaS Integration
ImpConnecting platforms, APIs, applications and data environments into reliable technology ecosystems.
Services include:
API integrations
SaaS integrations
Cloud workflows
Data pipelines
Platform integrations
Third-party integrations
Integration architecture
AdTech & MarTech
AdTech is one of OBI Innovations' specialist areas, drawing on extensive experience across advertising platforms, data, media technology and enterprise integrations.
DSP / SSP integrations
Ad servers
CTV / digital video
Audience & identity
Data platforms
Measurement
APIs & platform integrations
Advertising workflow optimisation


Digital Transformation
Helping organisations move from fragmented legacy environments to scalable, connected technology platforms.
Technology transformation
Platform modernisation
Future-state architecture
Requirements & discovery
Technical programme support
Product/technology strategy
Implementation planning.




AI & Intelligent Automation
Design and implementation of AI-powered workflows that automate complex processes and connect intelligent agents with business systems.
Agentic AI
Multi-agent architectures
CrewAI
AI agents + APIs
AI workflow automation
Internal tool integrations
Proof-of-concepts
AI implementation strategy.
Why OBI Innovations?
Technical depth
Hands-on experience across APIs, cloud, data, SaaS, AdTech and AI.
Technology recommendations are aligned to business objectives, delivery constraints and commercial outcomes.
Experience working with complex technology environments and global organisations.
Commercial thinking
Enterprise experience
From strategy to execution
We don't stop at architecture diagrams. We help turn ideas into working solutions.
Practical AI
AI isn't treated as a buzzword — we focus on where automation and intelligent systems can create measurable value.
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